The new PLAY COMME des GARCONS Perfumes
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First announced here in March, we can give you a further look today at the three new perfumes to be launched by PLAY COMME des GARCONS in May 2012. Overall there will be three new scents by the already popular fragrance division of the Japanese brand.
More detailed information about the new RED PLAY, BLACK PLAY and GREEN PLAY perfumes follows after the jump.
Next Up to Bat: A Whiff of the Yankees
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It’s practically a Zen koan: what is the smell of 27 World Series championships?
The New York Yankees have answered that question with two new fragrances , a cologne for men and a perfume for women. The scents, created by Cloudbreak Group, a fragrance brand developer, are now available at Yankee Stadium and at retailers including Macy’s. The fragrances come in 1-, 1.7- and 3.4-ounce bottles. The 3.4-ounce bottle retails for $62.
The scents do not contain hints of Cracker Jack, pine tar or Big League Chew. Jennifer Mullarkey, vice president for fragrance and product development at Cloudbreak, developed the fragrances with Firmenich , a perfume supplier. Ms. Mullarkey wanted to “create something that exudes confidence, strength and classic timelessness.”
The cologne is a “fresh wood fragrance” that “really captures a fresh, clean element on top with citrus notes and aromatic notes,” Ms. Mullarkey said, “with woodiness, earthy patchouli and aromatic suede.” She called the perfume “a sparkling gourmand ,” with floral notes and a flavorful muskiness.
Cloudbreak’s chief executive, Tom Butkiewicz, who came up with the idea for the fragrances, said of the Yankees: “They’re a prestige brand.
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They’re a brand that exudes class.” Another Cloudbreak official, Duncan Bird, the creative director, said the fragrances aimed to bottle “the unique sense of swagger that the Yankees have.”
The legendary Yankees closer Mariano Rivera and the center fielder Curtis Granderson have been appointed “ambassadors” for the cologne. They endorse it and Cloudbreak donates some proceeds to each man’s charitable foundation. The first event with Mr. Rivera will take place on Thursday at Macy’s.
Cloudbreak also makes Yankees-themed products like body wash and lotion.
While Mr. Butkiewicz said he was open to new ideas, he said Cloudbreak is not currently working on a fragrance for another team. “The Yankees are a unique team because of their global presence,” Mr. Butkiewicz said. “We need to do the homework to see what other teams can carry a prestige fragrance in baseball. There are probably other teams that could.”
He said a team’s brand would need global recognition, like the Dallas Cowboys or the Manchester United soccer team, to successfully carry a fragrance.
Mr. Butkiewicz said he did not think that Yankees players with their own scent endorsements, including team captain Derek Jeter , made the Yankees cologne redundant.
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“He’s selling his own fragrance; it’s him and his own fragrance. It’s not about the brand or the team; it’s about him,” Mr. Butkiewicz said. “The reason we love this brand is that it’s not going away. It’s strong, and it’s been around since 1903.”
All of which raises the question: what would a Mets perfume smell like?