Shame on Helena Rubinstein Cosmetics For Making Demi
Can anyone recall their grandmother watching, 'As The World Turns', an early soap opera? I remember my Grandmother watching this show and Queen for a day too. Then Helena Rubinstein's Cosmetics
I don't know what soaps my grandmothers watched, if they even watched any of them. I do remember my mom watching Search For Tomorrow & The Guiding Light, in the early 50's, when they were only on for fifteen minutes.
Remember what Demi Moore looked like just last month when she was admitted into rehab for a suspected eating disorder ? Her gaunt and unhealthy-looking face and body had many people worried. Well now she is apparently the new cover girl for Helena Rubinstein cosmetics in a series of ads that have been photoshopped beyond belief, making Demi virtually unrecognizable. Seriously, would you have guessed it was Demi in these shots?
The 49-year-old is portrayed here with flawless youthful skin that is not close to being realistic–even for a 19 year-old. Plus, we all know (and love) Demi’s face just the way it was. Up until her eating disorder and strange “whip-it” incident, she has always been a healthy role model for what women can really look like in their 40s if they take care of themselves. We loved the fine lines and wrinkles she carried because it was symbolic of a woman who wasn’t afraid of her age and beauty. But thanks to photoshop, all of that has been stripped away leaving us with someone we don’t even know anymore.
Who bought Helena Rubinstein's company after her death? cosmetics
Helena Rubenstein is owned by L'Oreal.
Not everyone agrees though. The Mirror reports that they think she looks “amazing” and suspects this is her way of getting back at Ashton Kutcher for cheating on her:
Demi Moore Is Unrecognizable in Helena Rubinstein Cosmetic Ads ...
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Recent marriage and health problems have caused visible weight loss and exhaustion, evidenced in photos from her last public appearance, at the Oct. 11 premiere of Margin Call in New York. But the actress looks some 20 years younger in the Rubenstein ads, with a much fuller, unlined face reminiscent of a Madame Tussauds wax figure rather than Moore herself.
Rubenstein has employed Moore for many years, and their latest collaboration is evidence of the company's continued support of the actress, even during a time of personal crisis.
But this isn't the first time Moore has faced media scrutiny for having advertising images of her retouched or digitally altered. A comparison of one 2009 Helena Rubenstein ad with its original photo shows the dramatic difference between Moore's in-person physicality and the end result of the campaign. A behind-the-scenes video for the 2010-launched fragrance Wanted on the Helena Rubinstein website further highlights how the company has augmented her natural beauty, while a sultry Moore, who looks happy and healthy, tells the camera: “He says I’m a free soul, that no one can own me. The truth is that I’m totally his when he whispers to me.”
STORY: Demi Moore Hospitalized to Treat 'Exhaustion' and 'Overall Health'
That video was shot by Olivier Dahan -- who directed Marion Cotillard in La Vie en Rose , the award-winning film about the life of chanteuse Edith Piaf -- and is now working on Grace of Monaco.
Tell us: What do you think of Moore's new cosmetic ads?
A few more photos
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Helena Rubinstein, Founder of the Cosmetics Company Helena Rubinstein
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